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4Ps & 6Ps – Marketing Mix

Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article […] Read more
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The Importance of Consumer Discounts

When you start a business or start a new [business marketing] campaign, it is important to consider your pricing, your profit margin, and what kind of consumer discounts you are going to offer. Consumer discounts are very important because they entice people to come to your business, entice them to get more service from your […] Read more
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White Label Vs Private Label Reseller Programs

There are so many reseller programs now available particularly for online businesses such as web hosting and text marketing. These are the types of businesses that are easily adaptable to become available for resellers. Many resellers will do so through white labeling or private label reselling. This is a good way to start your own […] Read more
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5 Tips on How to Get Customers For Your Window Cleaning Business

In this article, I will give you tips in starting a window cleaning business, specifically how to get a customer base. Many of the principles will help you become a professional window cleaner. 1. Be professional. Being professional starts before you even look for window cleaning customers. You need to make sure your image is […] Read more
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Maslow’s Marketing Filter

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. Read more
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The 3C’s and 4P’s of Outdoor Marketing

When I was working on my MBA, I took a very insightful class called Marketing Strategy that drilled the concept of the 3C’s and 4P’s into my brain. If you have not heard of this marketing concept, briefly reviewed, it is understanding your Customer and understanding the strengths and weaknesses of your Competition and your […] Read more
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