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Marketing Mix – 4 Pricing Strategy Alternatives

Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that your buyers want and need, that it is differentiated from your competition, and that it has a good cost structure […] Read more
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Factors Affecting Consumer Behavior

Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After Read more
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Fast Food Market Forecast – The Subway Example of Strategic Product Positioning

The United States fast food market has seen a healthy rise in growth within the last three years which forecasts can be sustained. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. This is expected to drive […] Read more
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Product Position: Why Is It Important?

Product Positioning is very important in the marketing world. Think about a product, let’s say a car. Now try thinking about a clothing brand or a certain food. What came to your mind? The reason those products came to your mind is because of those product’s positioning. For some reason those products stuck with you, […] Read more
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3 Major Reasons Why Marketing is Important

Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small Read more
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Buddha Statues – 8 Critical Factors – To Choose the Right Ones

1. Understand why you need to buy buddha statues. It will help you to choose the right one among the hundreds of different kinds of buddha statues. More than listening to anyone else or any other belief you should listen to your soul. Basic reason to buy buddha is to help yourself achieve your inner […] Read more
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