Private Label Rights Products seem to be all the rage in the Internet Marketing space these days. But instead of the articles and eBooks we all bought back in 2006 and 2007, video is the current fixation.
Some marketers love PLR because it takes so much content to get and keep web traffic and to maintain your rank in the search engines. Some marketers use PLR products as bonuses to boost the value of their core products. If the PLR is well-written it can be a quick way to get started producing your own product, or an excellent way to test a market to determine if there are hungry buyers out there.
But there is a downside. With PLR, you never really know when the information was produced or how old the product is without there is a copyright date. For people new to internet marketing, you could be buying information that no longer works; or in my case, information that is just not there anymore.
Here is what happened to me:
I had been going through my hard drive determined to do something with some of the junk I bought. I found a product with a cute sales page and fun graphics. The copy was compelling and I could not wait to dig deeper. The product came in the form of a PDF without much copy but tantalizing titles linking to 10 videos on article marketing.
I was all set to learn something new about article marketing, but when I clicked the links I was taken to an error page. The videos were gone. I tried everything – dissecting the links, clicking on the suggested links – everything I could think of but there were no videos. And this was a product I acquired in the last year. Can you imagine what I think of the company that sold me this piece of garbage?
Typically when I buy a product, I download everything so I know I have it. But because this appeared to be an eBook, it never occurred to me to check inside. Big mistake!
This is a cautionary tale for PLR creators and re-distributors. Here are some of my suggestions to avoid disappointing your customers.
- Provide downloadable material if you are not prepared to support the product over time.
- Provide copyright dates. Customers will not avoid evergreen content just because it was published several years ago. But on the Internet that information is vital. Strategies developed a year ago no longer work, so it might be important for a buyer to know that the product was created in 2005.
- Find a way to let people who purchased your product know that you are no longer supporting videos only available from a website. Make it possible for users to obtain their own copies of the videos if the information is still useful.
- Consider these issues if you are planning a PLR product. Imagine the user at the end of the line who ends up with a product that has lost its value. Do what food companies do. Provide a way for them to know that the product's shelf life has EXPIRED.
Source by Marcia Ming
